Winners of consumers' trust by industry category


Please note that 2023 is the final year of the Gustavson Brand Trust Index. While there will not be a new report available this year, our website will remain accessible until August 1, 2024. We appreciate the incredible engagement over the Gustavson Brand Trust Index’s successful 8 years.

Questions? Please contact gustavsontrust@uvic.ca.


Apparel

Footwear Retailers*

image

View Full Category Results


Automotive Rental
 

Hertz

View Full Category Results

Confectionery
/
Snack Foods*

Laura Secord logo

View Full Category Results

Dairy Products
&
Alternatives

Lactalis

View Full Category Results


Delivery Services
   

FedEx

View Full Category Results


E-Commerce*
    

Best Buy logo

View Full Category Results

Electronics
&
AV Equipment (TIE)

Canon logo

View Full Category Results

Electronics
&
AV Equipment (TIE)

Bose

View Full Category Results


Financial Services*

Interac

View Full Category Results

Health
&
Beauty Retailers*

Shoppers Drug Mart

View Full Category Results

Heath Care
&
Nutrition*

Tylenol logo

View Full Category Results

Home, Office
&
Garden Retailers

image

View Full Category Results


Major Appliances
 

image

View Full Category Results


Personal & Beauty Care*
 

image

View Full Category Results


Restaurant/Takeout (TIE)*

A&W

View Full Category Results

 
Restaurant/Takeout (TIE)

THE KEG logo

View Full Category Results


Small Appliances (TIE)

Cuisinart

View Full Category Results


Small Appliances (TIE)

Braun

View Full Category Results


Soft Drinks
   

Tropicana logo

View Full Category Results

 
Telecoms/Cable*
 

TELUS logo

View Full Category Results

 
Transportation*

VIA Rail Canada logo

View Full Category Results

*indicates that the brand was a category winner in the Gustavson Brand Trust Index 2022 results. 

View the FULL 2023 REPORT of Rankings & Insights