Strategy & values
The world looks different from here
It's a phrase that is both a reflection of our reality, and a promise we make to all who come here.
Nestled on the far western edge of Canada in beautiful Victoria, British Columbia, is a business school that thinks past convention and sparks transformational learning. Located where mountains meet ocean, where city meets forest, where knowledge meets adventure, we are also where an innovative, emerging economy meets an evolving spirit of reconciliation, and where different cultural, academic and professional perspectives move through traditional boundaries to intersect.
Internationally recognized for innovative management research and education, the Gustavson School of Business is intentionally small in numbers, and big in impact. Our focus is on fundamental research questions and developing the responsible, curious leaders who will make tomorrow’s world a better place.
Our winning aspiration
Together we transform lives.
- we champion research that makes a difference
- we develop responsible leaders for a better world
- we cultivate partnerships for positive impact
Our pillars
Integrative – bridging across boundaries
We synthesize across silos. We bring together multiple forms of knowledge and expertise so that decisions about challenges and opportunities are more effective.
Innovative – advancing meaningful solutions
We reframe the problem. We are curious, creative and confident enough to try something new, yet wise enough to do so with clear purpose.
Regenerative – having positive impact
We make things better. We create knowledge and practices that improve environmental, social and economic outcomes, enhancing the living systems we operate within.
Inclusive – belonging through understanding
We embrace diverse communities. We engage with people across the world to ensure that our work remains relevant – geographically, culturally and experientially.
Our promise
- to prepare leaders who think differently, act responsibly and have a global mindset
- to generate insight, offering solutions for an inter-dependent world
- to provide opportunities to learn by doing, to ensure our graduates are world-ready
Our priorities
- Improve our educational experience based on our 4 pillars.
- Support and encourage scholarship aligned with our areas of focus.
- Increase our reputation in the markets in which we operate.
- Strengthen and leverage our connections with our community.
Our pillars, promise and priorities are a core part of who we are at Gustavson.
Organizational values
- we put people first
- our work has purpose
- we have passion for what we do
- we embrace adventure