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Edge
UVic's health research edge
UVic launched the UVic Health Initiative in 2019. Developed after a year of campus-wide consultation, the goal is to advance lifelong health while enhancing the quality and raising the profile of health research, programs and related activities at the university.
2021 Gustavson Brand Trust Index
Media release
The 2021 Gustavson Brand Trust Index reveals a dramatic shift in consumer loyalty and purchase considerations.
The Edge is here, and there
The Ring
Building on the success of last year’s ad campaign, UVic is again running a brand awareness campaign aimed at opinion leaders and prospective undergraduate students as part of an overall strategy to challenge, change and evolve perceptions of our university among these audiences.
Co-ops give HINF grad an edge
The Ring
For Emily Mailes of Melbourne, Australia, deciding what to study was a daunting process. “I was not one of those people who always knew what they wanted to do.” Six years post-high school and having relocated to Victoria, Emily decided to pick a path and move forward with her life. “UVic’s School of Health Information Sciences stood out,” she says. A relative is a grad who now has an interesting and lucrative career. The global opportunities across the tech sector held considerable appeal along with the school’s promise of guaranteed placement upon graduation.
Welcome to the Edge
The Ring
Don't look now, but you’re living on the Edge . . . and it's a great place to be! On Feb. 24, in the University Centre, hundreds of students, staff and faculty were on hand to greet UVic’s vibrant new look: a positioning concept, university narrative, and visual identity that reflects our university’s distinct qualities and defines the characteristics that set us apart—the UVic Edge.
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