The 2022 Gustavson Brand Trust Index reveals Canadian consumers are more distrusting of dominant technology brands than ever before, even as their use of these companies’ services is on the rise.
Mere weeks after submitting the final chapter of her doctoral dissertation, Lindsey Fair accepted an offer to become UVic’s inaugural Associate Vice-President, University Communications and Marketing. Fair will start at UVic on May 2, 2022.
When Megan Wilson, graduating student from UVic’s Gustavson School of Business, began to imagine starting her own business, the world looked a bit different than it does today. However, her offering—digital marketing for start-ups—is more relevant today than ever.
The 2019 Gustavson Brand Trust Index indicates consumers view brands positively when a crisis is responded to with honest, authentic remedies. The insight is evidenced by Mountain Equipment Co-op leading this year's ranking. MEC took several positive actions in response to criticism over the lack of diversity of people in their ads.
When Alicia Kaiser arrived at UVic in 2007 to pursue her degree in English and professional writing, she didn’t have a clear plan for the future. Eleven years later, she has found her niche as a member of the university's core communications and marketing team, and UVic's first and only digital signage coordinator.
The Gustavson School of Business has unveiled its third annual analysis of the brands most trusted by Canadians, highlighting how community engagement, relationship management and customer experience influence consumer trust.
The Peter B. Gustavson School of Business at UVic has unveiled the third annual analysis of the brands most trusted by Canadians, highlighting how community engagement, relationship management and customer experience influence consumer trust.
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The Peter B. Gustavson School of Business at the University of Victoria has launched its first national, in-depth analysis of which corporate and product brands are most trusted by Canadians.
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The following University of Victoria expert is available to discuss the marketing and retail aspects of Black Friday, the pre-Christmas sales frenzy that originated in the United States and has taken hold in Canada. Stephen Tax (Gustavson School of …
