Experiential photos
Each of these experiential shots were caught in the moment and we see dynamic learning, vital impact and extraordinary environment in action.
Each of these experiential shots were caught in the moment and we see dynamic learning, vital impact and extraordinary environment in action.
Each of these experiential shots were caught in the moment and we see dynamic learning, vital impact and extraordinary environment in action.
Experiential photos are used in institutional and unit communications and marketing materials. These photos should reinforce our key messages in an "in the moment" way. The goal is to capture authentic relationships, dynamic experiential activities and unique experiences that evoke a sense of place as they are happening. The action should not be stopped to be posed for this style of photo.
Style
In many ways, these photos are the core of the UVic story. While epic photos make the viewer see our stories in a very different and powerful way, experiential photos are an invitation to become immersed in the day-to-day richness of the UVic experience and capture that in a more spontaneous way.
Use
High-profile photos for institutional and unit communications and marketing materials. On the web, it's recommended to use mainly experiential images for billboards and feature photos, but supporting images can be used as well. Learn more about choosing strong web images.
Process
If you have a story that would make a great visual for one or more of the three key messages, contact the Creative and Marketing Officer. This style of photography should be professionally shot, with enough time to plan how to best capture the story. In some instances funding assistance will be available for the shoot.
Some existing photos may already fit the definition of an experiential photo.
What makes a good experiential photo?
- Enhancing the everyday: Make what may appear to be ordinary look extraordinary.
- Immersive: Let the camera find a point-of-view that captures authenticity in the image and brings the viewer in.
- Don't interrupt: Keep the interactions fluid, avoid poses, and ask people not to look at the camera unless it enhances the story.
- Colour cues: Wherever possible, include subtle reference to UVic colours in image details, such as a yellow backpack or a blue umbrella.