To whom do the guidelines apply?

The guidelines apply to all academic and administrative units listed as core brand and core brand extensions for all of their communications and marketing when officially representing the university or its units, including advertising, websites, video, brochures, posters, presentations, invitations, direct mail, posters, banners and stationery.

The extent to which they apply to individual sub-brands and independent brands will be dependent on the nature of the relationship of these to the core university brand.