The English Language Centre’s Brazilian Liaison Officer, Monica Chueke, put UVic on the map during the recent “EduExpo Brazil” in Sao Paulo—a weekend event in which exhibitors from
25 countries promoted study abroad opportunities to over 30,000 visitors. Monica has been a tireless ambassador for UVic for many years, so when she noticed news crews from Rede Globo and TV
Bandeirantes setting up their cameras, she made sure that studying in Canada—at UVic—was the focus of their story. The primetime news coverage featured interviews with Monica, UVic alumni and
prospective students; according to local sources, a commercial spot of a similar length would have cost over $1 million USD. Monica returns to Victoria in July to assist with ELC Marketing
projects.