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peter b. gustavson school of business
Research
Expert Q&A on innovation during COVID-19
From virtual payments to contactless dining, University of Victoria entrepreneurs are solving critical challenges as businesses adapt to new workplace realities during the global pandemic.
Brand trust sinks to all-time low
Media release
The Gustavson Brand Trust study shows that faith in brands is on the decline, even as society becomes more reliant on certain services and products during the COVID-19 pandemic.
Inaugural UVic President's Chair
The Ring
The first University of Victoria President’s Chair has been awarded to Simon Pek of the Peter B. Gustavson School of Business. The President’s Chair is the highest academic honour UVic can bestow on a faculty member, replacing Distinguished Professorships.
Business reboot
knowlEDGE
When Saeed Rahman set out to understand how businesses can advance sustainability efforts through better integration of ecological knowledge, he turned first to farmers. What he found was that most agricultural organizations were using a different sustainability lexicon than businesses in other industries.
UVic innovators, entrepreneurs get boost
Media release
$1M game changing investment by Coast Capital Savings will give UVic innovators and entrepreneurs a big boost.
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