Frederick Grouzet: Fear Based Motivation Post Covid-19

Peer pressure, public messaging will affect behaviour when rules loosen: experts  (The Globe and Mail)

Psychology experts are warning against an overly-controlling approach to implementing new social norms post COVID-19. Frederick Grouzet says fear-based motivation will diminish over time as people begin to adapt to the new normal. This Canadian Press article appeared in more than 180 other publications.

Additional coverage:
Experts on reopening BC (UVic News)